2026 Rose Parade Guide: How to Watch, Where to Stay and What to Do

Article Summary:

The 2026 Tournament of Roses Parade in Pasadena promises a dazzling start to the new year with vibrant floats covered in millions of flowers, international marching bands and equestrian performances. This guide covers everything you need to plan your visit—from top viewing spots and ticket options to transportation, hotels and insider tips—so you can experience the Rose Parade like a local.

Before the first light of the new year touches Pasadena, the streets are already abuzz with anticipation. Crowds of more than 800,000 gather along Colorado Boulevard to witness the blooming spectacle that has dazzled the world since 1890. The Rose Parade, officially known as The Tournament of Roses Parade, is a kaleidoscope of color, scent and sound.

Gather the family and marvel as the procession of floats, awash with more than 18 million live flowers, is accompanied by marching bands from around the world and a majestic equestrian display. For visitors and locals alike, it’s more than a parade; it’s a full-sensory celebration, a start-of-the-year thrill and a tradition that leaves a lasting imprint long after the last float has passed.

The 2026 parade’s theme is “The Magic in Teamwork,” honoring the many moments of support, community and resilience that have endured throughout the year since the devastating Eaton Canyon fire. Be there to witness this vibrant tribute to beauty and the strength that grows even after hardship.

Read on for an expert guide to planning your Rose Parade 2026 viewing experience. Gather insider tips, including top viewing spots, budget-friendly options and opportunities for a behind-the-scenes look at how the parade comes together.

Planning and logistics

The parade route and timing
The ultimate New Year’s Day celebration, the 2026 Rose Parade (presented by Honda) begins promptly at 8 a.m. PST at the corner of Orange Grove Boulevard and Green Street in Pasadena, California. The 5.5-mile route stretches through the heart of Pasadena along Colorado Boulevard and officially ends at Villa Street.

When to arrive
The best time to arrive in Pasadena is no later than 6 a.m. to secure a viewing spot. Scout out a prime location (our top picks are below), come prepared with chairs, blankets, snacks and a thermos filled with your hot beverage of choice. Revel in the pre-parade atmosphere. If you’re driving, consider pre-booking parking along the route as nearby spaces fill up fast.

Transportation tips
Pasadena’s public transit system is robust and should be used for easy access during parade days. The Metro Gold Line light rail is fast, convenient and operates overnight from Dec. 31 through parade morning, with multiple stops within walking distance of the route. A park-and-ride shuttle runs from the Parson Complex parking lot to the Rose Bowl Stadium.

Make getting around Pasadena during the Rose Parade easy and comfortable by renting a car. Reserve your Hertz vehicle through AAA at AAA.com/CarRental to enjoy convenient transportation and stackable savings.

Where to stay

Finding the right hotel can make your Rose Parade experience smoother and more enjoyable, whether you want to be steps from the route or save by staying nearby. Hotels near Colorado Boulevard are the most convenient for parade access, but they sell out quickly—often six months in advance.

Wherever you choose to stay for the parade, AAA makes it easy to find the perfect spot with AAA Diamond hotels. Each property is carefully inspected and rated for cleanliness, comfort and hospitality, so you can relax and enjoy the festivities worry-free. Love staying loyal to your favorite hotel brand? Book through AAA to unlock exclusive member rates—and still earn your hotel loyalty points.

Near the route   

• Hyatt Place Pasadena – AAA Three Diamond, family-friendly
• The Westin Pasadena – AAA Three Diamond, family-friendly
• Hilton Pasadena – AAA Three Diamond

Outside Pasadena

• Hilton Garden Inn Arcadia/Pasadena Area – AAA Three Diamond
• Le Méridien Pasadena Arcadia – AAA Three Diamond
• The Langham Huntington, Pasadena – AAA Four Diamond

Tickets and viewing options

Each year, the Rose Parade installs more than 70,000 grandstand seats across five areas along the route and they sell out fast. Tickets range from $80 to $130 depending on location. Official VIP packages may include a police escort and grandstand seats at the prime “Television Corner” starting area.

Wheelchair-accessible seating is available at grandstand locations and three designated street-level areas accommodate individuals with disabilities and up to four guests. Advance registration is required and seating is not provided, so guests should bring chairs or cushions.

Experiencing the parade

Best Parade Viewing Spots
For the heart of the action, stake out a space at the intersection of Colorado and Orange Grove Boulevard. This festive kick-off spot is the most televised section of the parade. The city allows parade-watchers to claim curbside spots starting at noon the day before and this area fills up quickly.

For quieter viewing, look east of Lake Avenue. You’ll find curbside spots that don’t require an overnight stay. Toward the end of the route, Sierra Madre Boulevard offers the most relaxed and easygoing experience. Locals know you can arrive as late as 7 a.m. and still find a decent curbside view.

Parade etiquette
The parade takes place in one of the most predictable fair-weather regions of the country, with New Year’s Day known for clear skies and midday temperatures in the 70s. Early morning, though, can dip to 40–50 degrees, so bring layers, including jackets, hats and blankets. Low chairs or cushions are best for curb comfort. Pack snacks and drinks, especially hot beverages, since vendor lines can be long.

Tents, drones and alcohol are prohibited. While the parade draws international visitors, at its core it’s a community event. Share curb space fairly, keep sidewalks clear for pedestrians and pack out all trash.

Beyond the parade

Float decorating tours
One of Pasadena’s best-kept secrets, float decorating tours let you see the artistry up close in the days before the parade. Visit float barns to watch decorators work around the clock to cover every surface with flowers, seeds, bark, fruits and vegetables. Plan ahead, as this is a ticketed event and often sells out. Visitors are encouraged to volunteer in the decorating efforts, adding blooms and colorful details. The fragrance of millions of flowers fills the warehouses, creating an unforgettable pre-parade experience.

BandFest

In the days leading up to the parade, marching bands from around the world come together in a high-energy, indoor showcase known as BandFest. Audiences get an up-close look at incredible musical talent, precise formations and spirited performances. It’s a must-see for music lovers and families alike, offering a fun, immersive experience that brings the excitement of the parade to life before it even hits the streets.

Rose Bowl game
After the procession, it’s kickoff time at the legendary Rose Bowl, the original college football bowl game dating back to 1902 and famously known as "The Granddaddy of Them All." Known for its pageantry, historic significance and unforgettable atmosphere, the game draws fans from across the country to celebrate both sport and tradition. More than 90,000 spectators gather for the thrilling gridiron action, complete with marching bands, spirited cheers and a stadium experience unlike any other.

What to do in Pasadena

While in town for the festivities, explore Pasadena’s cultural and natural attractions. The Huntington Library and Gardens boasts 120 acres of themed landscapes, including a Japanese garden and a lush rose garden with more than 1,200 varieties in bloom. The Norton Simon Museum houses more than 12,000 works, including pieces by Rembrandt, Van Gogh and Picasso.

Old Pasadena’s historic shopping district offers locally owned boutiques and high-end retailers. For outdoor adventure, hike the Lower Arroyo Seco Trail for views of the San Gabriel Mountains.

Insider travel tips for the Rose Parade

Local secrets
Fuel up before and after the parade at local favorites. For coffee, stop by Criterion Coffee or Element Coffee Roasters. Grab breakfast pastries at Artisanal Goods by CAR or Union Street French Café. For post-parade brunch, locals swear by Old Town Caffe and the retro vibes at Andy’s Coffee Shop.

Family-friendly tips
The parade can involve long waits, so come prepared with snacks, drinks and quiet entertainment for kids, such as coloring books or handheld games. Strollers are allowed along the route but must be folded in grandstand areas.

Bathroom access
Portable toilets are located throughout the route. Lines can be long, so plan ahead.